About
Dr. Anoop K.K is an Assistant Professor in (Marketing) at the School of Management and Entrepreneurship, Kerala University of Fisheries and Ocean studies. He has previously held a teaching position at Amrita School of Arts and Sciences, Amrita Vishwa Vidyapeetham, Kochi. He was awarded a doctoral title in management from M.G. University, Kottayam, Kerala. He holds a Master's degree in Business Administration from M.G. University, Kottayam, Kerala, and graduated with a Bachelor of Business Administration from Calicut University, Kerala. He cleared UGC NET/JRF in management during the year 2011-12. He had produced two M.Phil. in the area of management. Prior to joining as a full-time research scholar at the School of management and business studies, he worked as an Analyst at Envestnet Asset Management India Pvt. Ltd. His research interests span the fields of marketing. His current research focuses on service quality, customer satisfaction, customer loyalty, adoption theories, technology adoption, and purchase intentions. He has published papers in different journals and books and some of them are listed in Scopus and UGC and also presented papers in various national and international conferences including IIM- Bangalore, IIM- Indore, IIM- Kozhikode, etc.,
Subject
Marketing Management, Retail Marketing, Product and Brand Management, Consumer Behaviour, Advertising and Sales Promotion, Fisheries Co-Operatives and marketing, Integrated Marketing Communication, Research Methodology.
Books
Papers
- P Panjami L Lakshmi & Anoop K K (2019) Impact of service quality dimensions on customer satisfaction in retail banking Journal of Advanced Research in Dynamical & Control Systems Vol 11 ISSN 1943 023X (Scopus)
- Anoop K K 2017 Risk in Internet Banking A Theoretical Approach International Journal of Trend in Scientific research and Development (IJTSRD) Volume 1 Issue 6 1090 1095 ISSN 2456-6470
- S Anjali V G Avinash & Anoop K K (2019) Adoption of mobile learning Apps among students: Journal of advanced research in dynamical and control systems Vol-11 ISSN 1943-023X (Scopus)
- Gopakumar Swathy, Nair MB Bhadra & Anoop KK (2019) Impact of Celebrity endorsement on surrogate advertisement among Youth in Kerala, Indian Journal of Public health research & development Volume (10) Issue (5) ISSN – 0976-0245 (Scopus)
- Swetha Suresh & Anoop K K (2018) Impact of GST rates on consumers in AC restaurants in Kochi City Journal of advanced research in dynamical and control systems Issue: 04 ISSN- 1943-023X (Scopus)
- Reshma Mariam Mohan & Anoop K K Organizational Culture And Job Satisfaction: A Literature Review, International Journal of Research in Economics and social sciences (IJRESS) Vol 7 193-199